One function 'knows best' and has a five-day turnaround time for your information request.
Need SME insights for an urgent database change? Forget it. That skills audit was put on ice years ago, probably the stakeholder was too busy posturing about a tainted PULSE survey stat.
Looking for answers to a common customer issue? Give it them in black and white - because your knowledgebase hasn't been updated since Jesus was born.
We need to kill those silos. More than ever. Otherwise we will never make progress. And that's bad for your long-term career prospects.
Imagine a world where you can act through strategic confidence - not just gut feeling?
How often have your leadership meetings devolved into competing opinions based on partial information? In siloed organisations, decisions are frequently made based on the loudest voice in the room or the most convincing gut feeling.
Integrated data brings panoramic visibility across operations. Complete information, rather than fragments.
Research shows data-driven businesses are 23 times more likely to acquire customers, 6 times more likely to retain customers, and 19 times more likely to be profitable.
Quarterly strategy sessions go from debating growth efforts to reviewing AI-generated opportunity maps with market penetration data, competitor activity, and growth forecasts.
When:
Departments can't easily share insights, your organisation is operating at a fraction of its potential. Finance sees the numbers, marketing sees the campaigns, operations sees the processes. And no one sees the complete picture
Teams share a single source of truth, they develop solutions that would be impossible in siloed environments
Planning seasonal staffing, operations teams can now use insights that combine historical call volumes (operations data), staff skill profiles (HR data), and cost implications (finance data). Expect a 15% improvement in customer response times, with a 5% increase in staffing costs.
Let's polish this off with personalisation. A word until now, everyone feared. 71% of customers feel frustrated by impersonal interactions, and 63% stopping purchases from brands with poor personalisation. Siloed data makes this happen.
The alternative? Seamless, personalised customer journeys, by connecting touchpoints across marketing, sales, and service departments.
Starbucks connects data across their rewards programme and mobile app, learning customer buying habits and preferences.Â
Now they recommend products based on season, weather, and location, and personalised reactivation offers to lapsing customers. Hello, customer loyalty and increased sales.
Silo? Belongs on Apple+.