Updating your story

Everything changes. Client needs evolve. Your business pivots. A new chief executive decides that you need to get into duvets, but made of wool.

No one knows what the future brings, except change.

Since Storyselling is such an important part of your business, we recommend a quarterly review of your solution story and its impact.

The benefits of committing to a quarterly review are many.

Not only are you ensuring the solution and its story continue to race ahead of the competition.

You're also investing time in measuring all the ways you're using the story against success metrics.

And getting that all-important qualitative feedback on your solution story relevance.

As market dynamics shift or new innovations launch, the narrative should flex accordingly.  

Here's our suggested optimisation plan to continually refine and improve Logisticks's storyselling system.

Objectives:

1. Gauge ongoing resonance and relevance of core messaging 

2. Identify potential dilution points or message confusion

3. Spotlight emerging priorities to evolve messaging

Quarter 1

• Month 1: Analyse performance on defined success metrics 

• Month 2: Conduct NPS surveys with customers and employees gathering open feedback

• Month 3: Interview sales team on messaging resonance with prospects

Output

Evolving report (as you progress through the months) with recommendations to refine value proposition language, key proof points, or iterate on success metrics.

Quarter 2

• Month 4: Run A/B message testing with current/prospect customers 

• Month 5: Monitor Q2 success metrics for impact of changes 

• Month 6: Interview subject matter experts on industry/technology shifts

Output

Update core messaging framework to align with feedback

Quarter 3

• Month 7: Survey employee sentiment on clarity of vision and purpose

• Month 8: Assess trade media/analyst perceptions through audits

• Month 9: Review YOY metrics benchmarked to baseline  

Output

Consolidate findings into future planning presentation 

Quarter 4

• Month 10: Conduct competitive audit on any distinctive messaging 

• Month 11: Run employee workshops to uncover future innovations

• Month 12: Interviews executives on upcoming strategic priorities

Output

Outline next year's vision plan with messaging recommendations 

This builds structured reviews informed by both data and human insights into the optimisation rhythm. We'll course correct messaging regularly without overhauling foundational positioning.

Reviews to insights in seconds

As you tune and upgrade your story, you might like to quickly take the pulse of what your clients are saying about your business and the solutions you provide.

If you’ve been around for more than five minutes, you’ll have a treasure trove of client feedback waiting to be explored.

Whether it’s on Facebook, Google, TripAdvisor, Trustpilot, or on your website, there’s a mountain of fabulous insights waiting to be conquered.

And the magical reality is that you don’t need a data scientist with a ton of time. You just need someone with the passion to work alongside our machine soon-to-be-overlords and interpret insights generated by scraping this data and plugging it into one of the many AI chatbots.

My recommendations - based on the number of free tokens offered per prompt - are:

• Claude

• Perplexity

Next-level

You can quickly export all your business’ reviews from whichever feedback platforms are associated with your brand.

But it’s also easy to scrape competitor reviews.

So you have a 360-degree overview of where you’re going right, and your competitors, wrong.

This can inform all manner of big bets. From refining your digital journeys, to generating new product ideas already shown to have huge potential through free market research known as customer reviews.