Introduction

There’s only one reason your business exists.

To solve a big problem.

But most business leaders fear solutions.

They’d rather just sell products.

Solutions shrink your audience, they say.

So they sell what they want.

Instead of what their client needs.

But your prospective clients expect, and deserve, better.

And the truth about solutions?

They grow your market opportunity.

Solutions delight clients.

Clients want frictionless success.

Help them, and they’ll help you.

This transformative approach to doing business takes a community - of colleagues, and clients.

Solved to Sold is the first playbook for creating the solution story that drives sustained success for your business.

Together we’ll work through this simple system - called Storyselling - to identify the biggest, and most profitable, problem your business solves. And how you solve it.

Then we’ll give you all the tools to bring those clients and colleagues together to bring it to life.

And show you how to create confidence and reassurance you’ll continue to evolve your solution to embrace the changing needs of your client. Because that’s where loyalty and retention lives. 

There’s never been a better time to be a solutions-focused business.

And there’s never been an easier way to get there.

In the following pages I'll show you how to bring Storyselling to your business and in weeks you'll have a cohesive, co-owned, consistent narrative galvanising your colleague community by bringing your clients closer. 

Every business needs more client contact. Storytelling weaves buyers into the fabric of your business like never before, creating a tapestry telling the tale of your sustained success. 

Storyselling finds the golden thread connecting clients and colleagues at an emotional level. Ensuring loyalty and investment on both sides of the community coin. 

Now you’re happy you picked up this book. Someone may have recommended it to you and you’re feeling all smug and self-satisfied that you’ve already done the work.

Of course you know the problems your business solves. And the unique benefits your business provides in solving then, that make you the natural choice among your clients.

Good job!

Except, of course, you don’t.

No business pays enough attention to what their clients and colleagues - customers - need.

That leads to blind spots. Often, it leads to solutions being provided to problems that don’t exist.

You might be doing OK, right now. But keep on this path, and there’s trouble ahead.

Start your journey from San Diego, and a flight path one degree off your Spanish destination has you in Siberia.

Storyselling focuses on your Highest Priority Problem.

It ensures the people who know what that is, and how to fix it, are fully invested in your sustainable success.

Storyselling packs the success metrics ensuring you’re on track.

And through the diligence, passion, and persistence of your business’ Ballmers, Storyselling ensures your narrative is always tuned and upgraded to match the changing needs of your company and its customers.

I think it’s time for an adventure.

Are you sitting comfortably? Let's begin...