I adore the words. I love the way they sing to me. I enchant them in return. We keep excellent time, the courtship is eternal and I never wander, lonely, as a talisman of text. The words bemuse me, bewitch me. I live off the land of linguistics. And while I harvest its [...] First thing today I got a Google News Alert from a fellow copywriter – he of the advertising persuasion – clearly discomfited by the pace of change in today’s marketplace. He was bemoaning the shortening of people’s attention spans and the subsequent necessity to write for a less focused audience. Yes, it does [...] |
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