<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" ><channel><title>Word And Mouth &#187; word and mouth</title> <atom:link href="http://www.wordandmouth.com/tag/word-and-mouth/feed/" rel="self" type="application/rss+xml" /><link>http://www.wordandmouth.com</link> <description>Communications creating customer communities</description> <lastBuildDate>Thu, 09 Sep 2010 13:39:43 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator><itunes:summary>Communications creating customer communities</itunes:summary> <itunes:author>Word And Mouth</itunes:author> <itunes:explicit>no</itunes:explicit> <itunes:image href="http://www.wordandmouth.com/wp-content/plugins/powerpress/itunes_default.jpg" /> <copyright>Copyright Word And Mouth 2010. If you wish to republish this work, please drop me a line at dave@wordandmouth.com</copyright> <itunes:subtitle>Communications creating customer communities</itunes:subtitle> <image><title>Word And Mouth &#187; word and mouth</title> <url>http://www.wordandmouth.com/wp-content/plugins/powerpress/rss_default.jpg</url><link>http://www.wordandmouth.com</link> </image> <item><title>Welcome to Word And Mouth</title><link>http://www.wordandmouth.com/welcome/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=welcome</link> <comments>http://www.wordandmouth.com/welcome/#comments</comments> <pubDate>Thu, 17 Sep 2009 15:15:59 +0000</pubDate> <dc:creator>Dave Thackeray</dc:creator> <category><![CDATA[blogging for business]]></category> <category><![CDATA[dynamic communication]]></category> <category><![CDATA[liverpool]]></category> <category><![CDATA[podcast]]></category> <category><![CDATA[SMEs]]></category> <category><![CDATA[umarket]]></category> <category><![CDATA[word and mouth]]></category><guid isPermaLink="false">http://wordandmouth.com/?p=22</guid> <description><![CDATA[<p>For every million dandelion seeds blown through the air, one finds a warm and nourishing place. A space to grow, to thrive.</p><p>Just like Edison and his quest for artificial light.</p><p>While Word And Mouth doesn&#8217;t quite attain the same sort of Herculean success (yet) as Tom and his bulb, it&#8217;s been a [...]]]></description> <content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 5px;"> <a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.wordandmouth.com%2Fwelcome%2F"><br /> <img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.wordandmouth.com%2Fwelcome%2F&amp;style=normal" height="61" width="50" /><br /> </a></div><p><em>For every million dandelion seeds blown through the air, one finds a warm and nourishing place. A space to grow, to thrive.</em></p><p>Just like Edison and his quest for artificial light.</p><p>While Word And Mouth doesn&#8217;t quite attain the same sort of Herculean success (yet) as Tom and his bulb, it&#8217;s been a long and winding road to get here.</p><p>And now we&#8217;re here, we ain&#8217;t going anywhere. Apart from up.</p><p><strong>Candidly: Word And Mouth was conceived on Tuesday. That&#8217;s the &#8216;other day&#8217;, as in 10am on 15/09/09.</strong></p><p>A mini whoop, a small investment in a virtual letterbox and WordAndMouth.com was born.</p><p>Word And Mouth is the product of a multimedia-trained consumer journalist&#8217;s dream to relinquish the corporate environment in pursuit of a goal: to discover his talents.</p><p>Working for The Man finished in October 2008. What followed was a prolonged bout of travelling, introspection and indulgence in the company of many, many inspirational people.</p><p>And finally that lightbulb moment. <strong>To harness the disciplines of writing and broadcasting to offer Small and Medium-sized Enterprises (SMEs) the opportunity to reach out to their customer bases using dynamic, exciting and passionate communications.</strong></p><p>We delight clients with incisive marketing content, product promotion, podcasting and social media tools. Wrapped up in sincerity and charm, as you&#8217;d expect from a company based in the cultural paradise of Liverpool.</p><p>Success used to be measured in the three Ps of <strong>persistence, patience and purpose</strong>.</p><p>As consumers we are losing the will to exert ourselves. We&#8217;ll snatch up the most convenient products, often snubbing the best. We&#8217;re time poor. And we don&#8217;t really know what we want, apart from conspicuous consumption.</p><p>Scratch that last sentence. We do know what we want: we want to be loved, we want to be pampered and preened. And we won&#8217;t &#8211; under any circumstances &#8211; settle for anything but immaculate customer service.</p><p>So business owners have to be smarter than ever. To be prepared, passionate and principled. For these are the three Ps that drive business today.</p><p><strong>Word And Mouth </strong>lives and breathes <em>Three Ps 2.0</em> in pursuit of achieving the modern SMEs goal of customer service, loyalty, delight and referrals.</p><p>And we think we&#8217;ve cracked it.</p><p>We leave clever communications to the big advertising agencies. We do straightforward, because no-one has time to rationalise confusing messages.</p><p>Word And Mouth is all about:</p><ul><li>Clarity</li><li>Conviction</li><li>Simplicity</li><li>Measurability</li></ul><p>To surmise &#8211; we reach out to your customers with your messages in their language.</p><p>As this site evolves, we&#8217;ll introduce case studies to help you figure out how Word And Mouth can work best for you.</p><p>Til then, look around. <a href="http://wordandmouth.com/contact/">And don&#8217;t hesitate to contact us</a>. Anytime. About anything.</p><p><strong>Because communication starts with the heart. </strong>Like Word And Mouth, it&#8217;s a miraculous organ that never stops beating.</p> ]]></content:encoded> <wfw:commentRss>http://www.wordandmouth.com/welcome/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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