I finally get it.
Now I see why Facebook really rocks.
Using the new Facebook Places feature, which allows you to check in a la Gowalla and Foursquare, VisitBritain has unleashed an awesome Top 50 UK Places chart – where you control the nation’s greatest destinations.
This is singly the most fantastic focus on Facebook by any organisation I have ever seen.
And it drives home the fact that I’ve been wrong. Or right, now wrong. I prefer the latter, for my own peace of mind…
For the longest time I’ve been the world’s biggest Facebook sceptic.
Twitter’s where you find friends, Facebook’s where you find reasons to lose them.
All the big digital marketing companies siphoning millions from hero brands to build special pages with no value whatsoever.
Criminals playing hide and seek hanging out at the ‘book espousing everything filthy about narcissism.
We’ve seen it all.
But recently…
Mailchimp built a really simple way for you to let people subscribe to your newsletters without getting your fingers dirty using FBML. That looked tasty.
And now Love UK.
VisitBritain and Facebook have officially launched their unique online review site at LoveUK on the first day of World Travel Market, according to e-tid.com. While I call bollocks on the happenstance, it’s a great platform to faux-unveil upon. The ‘Market is where everyone who vaguely likes travel wanders around in a catatonic daze hoping to be handed a drink. I’d happily have settled for an arsenic cocktail last time I was there, such was the melee of PRs and brightly-lit stands offering brochures made of unrealistic dreams and sharpened staples.
But let’s look at what VisitBritain have done. It’s amazing.
They’ve created a place where people can not only check in, Like, send the O2 Arena shooting up the charts. They’ve created something for which the UK can be truly proud. This – in the context of tourist boards – is a world first!
When was the last time we in the UK invented anything? 1976? Unless you count the Sinclair C5.

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