I’ve always said until the lightbulb goes on in the head of someone far more logical than I, that Really Simple Syndication should divorce its middle name and hang its head in shame.

It’s not easy. Never has been.

And today this happened:

RSS finally woke up to humankind.

Google Reader now offers a dead simple bookmark feature to automatically sign people up to site updates. Huzzah!

It uses some frickin’ magic JavaScript that, once you’ve dragged that grey Subscribe button over to the Bookmarks area at the top if your browser, will enable you to sign up to RSS without even acknowledging what RSS is.

It’s so darn simple. But it’s taken too darn long.

Still, it’s here now. Time to move on to the next conundrum: Making podcasts sexy.