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	<title>Word And Mouth &#187; Google News</title>
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		<title>Communication revolution</title>
		<link>http://www.wordandmouth.com/communication-revolution/</link>
		<comments>http://www.wordandmouth.com/communication-revolution/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 15:09:56 +0000</pubDate>
		<dc:creator>Dave Thackeray</dc:creator>
				<category><![CDATA[CNET]]></category>
		<category><![CDATA[communication revolution]]></category>
		<category><![CDATA[content overload]]></category>
		<category><![CDATA[Crispin Porter + Bogusky]]></category>
		<category><![CDATA[Google News]]></category>
		<category><![CDATA[River]]></category>

		<guid isPermaLink="false">http://wordandmouth.com/?p=153</guid>
		<description><![CDATA[Fascinating bits of news pinged on to my alerty radar today concerning communications and how it&#8217;s being used for the benefit of us all. And I was so entranced that I wanted to take time out to share these contemporary changes with you all. I&#8217;ve long since been the biggest fan &#8482; of aggregating content [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_154" class="wp-caption alignleft" style="width: 160px"><img class="size-thumbnail wp-image-154" title="Communication revolution" src="http://wordandmouth.com/wp-content/uploads/2009/11/www_251109-150x150.jpg" alt="Bleeding edge communications" width="150" height="150" /><p class="wp-caption-text">Bleeding edge communications</p></div>
<p>Fascinating bits of news pinged on to my alerty radar today concerning communications and how it&#8217;s being used for the benefit of us all. And I was so entranced that I wanted to take time out to share these contemporary changes with you all.</p>
<p><strong>I&#8217;ve long since been the biggest fan &#8482; of aggregating content to give people the best possible news service, when they want it.</strong></p>
<ul>
<li>Google News has recently introduced a feature that lets you bring together all your Google Alerts into one &#8216;stream&#8217; as Custom Content.</li>
<li>Talking of streams, but bigger ones, <a href="http://news.cnet.com/river/">CNet now offers a &#8216;river&#8217; of content</a> mashed from a range of interesting and factual sources. It describes it thus: <em><span id="pe.streams">The CNET River offers a different view on CNET, blending the latest blogs, photo galleries, videos, and tweets from CNET editors. We think of it as a fresh starting point. With your feedback, we plan to add more content streams and other features to the River.</span></em></li>
<li><span id="pe.streams">In actual fact this isn&#8217;t &#8216;new&#8217; news because one of the founding fathers of the &#8216;river&#8217; concept was actually an advertising company. And not a very big one at that &#8211; which just goes to show <strong>you don&#8217;t need scale to be successful</strong>. Let me reference <a href="http://beta.cpbgroup.com/#cpb">Crispin Porter + Bogusky</a>. I&#8217;ve tagged this as one of my <em>mostinspirational</em> sites with Delicious because it&#8217;s just the essence of every good thing the web has given us, all rolled up into a lovely neat package. The CP+B site combines Twitter feeds, news channels, YouTube footage and served content to create The World According to Them. Punchy, impactful, incisive webmongery at its best. And I don&#8217;t own shares.<br />
</span></li>
</ul>
<p>I&#8217;m not even going to go into what Twitter and Facebook sharing their respective firehoses of content could unlock for us all. The grail may be holy, but it&#8217;s now accessible as well.</p>
<p>But knowing how the web has evolved from dishing out pages to become a real-time stream of information courtesy of social tools like Twitter, it comes as little surprise to hear from across the pond that within 5 years television and radio will be webiquitous. I just manufactured that word but I think it resonates with us all. Especially podcasting types like myself.</p>
<p>I declare a very firm interest in this one &#8211; and so should you. As a small business the opportunities to generate a very unique and exciting message about your company are already manifest, but the relative costs are going to fall like the Lehman Brothers.</p>
<p>Time indeed to be harnessed to the wonders of the world wide web.</p>
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