Just like Edison and his quest for artificial light.

While Word And Mouth doesn’t quite attain the same sort of Herculean success (yet) as Tom and his bulb, it’s been a long and winding road to get here.

And now we’re here, we ain’t going anywhere. Apart from up.

Candidly: Word And Mouth was conceived on Tuesday. That’s the ‘other day’, as in 10am on 15/09/09.

A mini whoop, a small investment in a virtual letterbox and WordAndMouth.com was born.

Word And Mouth is the product of a multimedia-trained consumer journalist’s dream to relinquish the corporate environment in pursuit of a goal: to discover his talents.

Working for The Man finished in October 2008. What followed was a prolonged bout of travelling, introspection and indulgence in the company of many, many inspirational people.

And finally that lightbulb moment. To harness the disciplines of writing and broadcasting to offer Small and Medium-sized Enterprises (SMEs) the opportunity to reach out to their customer bases using dynamic, exciting and passionate communications.

We delight clients with incisive marketing content, product promotion, podcasting and social media tools. Wrapped up in sincerity and charm, as you’d expect from a company based in the cultural paradise of Liverpool.

Success used to be measured in the three Ps of persistence, patience and purpose.

As consumers we are losing the will to exert ourselves. We’ll snatch up the most convenient products, often snubbing the best. We’re time poor. And we don’t really know what we want, apart from conspicuous consumption.

Scratch that last sentence. We do know what we want: we want to be loved, we want to be pampered and preened. And we won’t – under any circumstances – settle for anything but immaculate customer service.

So business owners have to be smarter than ever. To be prepared, passionate and principled. For these are the three Ps that drive business today.

Word And Mouth lives and breathes Three Ps 2.0 in pursuit of achieving the modern SMEs goal of customer service, loyalty, delight and referrals.

And we think we’ve cracked it.

We leave clever communications to the big advertising agencies. We do straightforward, because no-one has time to rationalise confusing messages.

Word And Mouth is all about:

• Clarity
• Conviction
• Simplicity
• Measurability

To surmise – we reach out to your customers with your messages in their language.

As this site evolves, we’ll introduce case studies to help you figure out how Word And Mouth can work best for you.

Til then, look around. And don’t hesitate to contact us. Anytime. About anything.

Because communication starts with the heart. Like Word And Mouth, it’s a miraculous organ that never stops beating.