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First thing today I got a Google News Alert from a fellow copywriter – he of the advertising persuasion – clearly discomfited by the pace of change in today’s marketplace. He was bemoaning the shortening of people’s attention spans and the subsequent necessity to write for a less focused audience. Yes, it does change things. Yes, this [...] [mp3]http://wordandmouth.com/audio/span_180909.mp3[/mp3] Well folks, if we are to believe the hype/surveys (judge for yourself which of the words separated by a slash are the most plausible) then web users are becoming even less focused on the job in hand. Broadband and loud babies have evidently been working in cahoots, for the tolerance point for surfers waiting for web [...] For every million dandelion seeds blown through the air, one finds a warm and nourishing place. A space to grow, to thrive. Just like Edison and his quest for artificial light. While Word And Mouth doesn’t quite attain the same sort of Herculean success (yet) as Tom and his bulb, it’s been a long and winding road [...] |
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