Apologies first to them French folk for the tilde bereavement. Or whatever you call that excerpted ’5′ is you put underneath the c in ca.

In the past 24 hours we have heard Microsoft may launch an audacious bid for exclusive access to NewsCorp content, potentially gaining untold advantage over Google. In the same session, BNET broke the story about iRascible iPhone developers defecting to other platforms.

Taken independently these revelations mean little to the web user. In conjunction, they represent a seismic shift in the way web content and services could be dished out, at first uniquely and latterly, omnidirectionally.

It’s an exceptional news day; but these are exceptional times.

• In SuperTweets (viz Robert Scoble), Twitter may finally have discovered a way to monetise its content aside from loaning its firehose to titans such as Bing and Google.
• Facebook has broken even, for the first time in its history.
• Both Google and Firefox, in Wave and Raindrop respectively, may have developed a successor to email.

What’s next for your business?

Are you ready for the Next Big Thing? Or will you be like the newspaper industry, finally pondering how to wake from its self-induced coma?

Like it or not, change is inevitable. And you need to be ahead of the curve if you are to survive and succeed, big or small.