Simplify and glue

23 points in Scrabble

2 words that define 2012 at Word And Mouth.

I want you to tell us what the two words are that embody your efforts this year.

And now let me explain the reasons behind mine.

• Simplify. If there’s one thing we don’t need, it’s noise. Noise ruins podcasts, and gets in the way of great content. Noise is what stops us in our tracks, for all the wrong reasons. Noise stops us getting our message across in the way it’s intended. And as we become increasingly time poor (who wouldn’t love a 21-hour working week?) the importance of efficiency and escapism grows. To consume our time, it better be downright essential. And while we look towards automation and AI for most of our machine-related needs (love that new washing machine you can control via a smartphone app), we’re also looking for quicker, smarter and faster from everything else we do that doesn’t involve indulgence. That’s why I’m focusing on making everything we offer here at Word And Mouth, simpler for you. You deserve it. You need it. And frankly, if we don’t, someone else will. Simplify and smileify are interchangeable.
• 

  What glue can do...

  Glue. Before, I thought podcasting was a panacea. Talk to your communities! Build networks! Find world peace! Yet it’s like a fork in a three-course meal. It’s one part a whole. Here at Word And Mouth we’re borderline nuts about sharing everything, leaving no stone unturned. That means using a load of different tools and methods to achieve a single objective. Making your business better. And 2012 is all about understanding those complicated ties between systems, tools and apps. That’s the glue. Because the sooner we can simplify it, the happier you will be.

Frankly nothing else matters.

Last year’s two were curate and community. They are the founding fathers of Word And Mouth. We relish, adore, and frame them, for ready reference as we progress through the years.

So come on then, thinking time over – what are your two?