Apologies if you have a crap RSS reader since you may not have been fortuitous enough to have digested the visual pun. In a nutshell it’s an SEO software vendor spelling ‘website’ wrong which has replicated in its Google search results.
As you’ll now understand, it wasn’t that funny, anyway. More… ironic. I think the world needs a little more irony. And copper – have you seen the prices these days? Bandstands the world over are having to content themselves with a rather putrid but eminently more cost-effective concoction of steel and whelks to refit their roofs.
Someone was asking me the other day why we have this problem with roofs and hooves. You see, if you start with a singular of either, said word ends in an f. But when you duplicate the roof or the hoof, you enter into the murkiest of grey areas uncontestable by even the most erudite of English professors. Roofs and hooves.
I feel a book coming on.
Which reminds me of a short monologue from Lifehacker’s Gina Trapani on one of my favourite podcasts about her new book on Google Wave which you can read in chunks for free. She was eulogising about this ‘organic, living’ model for 21st century educational books espoused by her latest. When you publish on dead wood, you have no way to update. Publish an electronic version that lives (probably in the cloud) and it’s an ever-growing, ever-giving thing of beauty beholden.
I quite agree. I’ll be following the Trapani treatment myself in coming months. I have a great idea, an altruistic statement on behalf of Word And Mouth. It’ll benefit you all. And me. Catharsis for a writer, soup for the business soul.
Amen!
PS for those lucky web denizens who have got this far, consider this quote of epiphany, also carved from the majesty that is TWIT.tv’s This Week in Google: Do what you do best, link to the rest.