Don’t do the histrionics tango here – I’m embellishing ever so slightly what i believe will be the future of all things consumed via your ears only, online and in your car/on your treadmill.
State of the TV industry with the on-demanders on the rise. Graphic provided by Podcasting News.
If the latest stats about how on-demand TV is gravitating towards usurping live TV are to be taken as gospel, then I genuinely believe the same will happen for podcasting versus radio.
Say Media asked a bunch of people stuff, and they figured out that one out of three people in the US has given up watching live TV for Internet TV and time-shifted video.
Understand that Edison Research discovered in 2009 that 45% of people recognised ‘podcasting’ versus little more than 20% three years earlier, and you realise that we could be moving in precisely the same direction with on-demand audio versus the stuff that pumps out of your wireless receiver.
It’s a sobering statistic for the Radio 1s and commercial stations of this world. But equally it offers an opportunity for change, embracing an evolution stimulated by consumer demand.
Let’s hope the radio fraternity have the props and foresight to grasp this challenge better than their newspaper cousins did when the internet started its hockey stick curve to domination of how consumers assume their daily ingestion of stories.
With the rise in popularity of internet TV boxes like Boxee and Roku, and the ridiculously quick emergence of TVs with integrated internet connectivity, now is an exceptionally good time to be a podcaster – providing you can stand shoulder to shoulder in terms of quality with the likes of the mainstream providers of entertaining and educational content.
It’s not about spending millions – it’s about creating a stir, providing insightful content.
Are you ready?
