Having done ‘journalism’ for nearly half my insignificant life I’ve become accustomed to talking to people who are very, very good at what they do. It’s a luxury I discovered way before people figured by doing podcasts you could gain access to visionaries, luminaries and the like.
This time around I’ve managed to nail an interview with Dan Kennedy. If you’re not in business there’s a slim chance this sales guru may have passed you by. If you haven’t heard of Jim Rohn or Zig Ziglar, I forgive you at this point.
But anyway, Dan has written some incredible books based on his experiences selling everything from greetings cards up. He doesn’t get out of bed for less than a five-figure daily project fee. And his work rocks.
Direct marketing, copywriting, sales coaching… I’m a fan in a dimishing context of Drayton Bird – considered the UK’s finest copywriter. Having seen some of the work Kennedy has come up with, I wonder why I ever wasted my time on anything purveyed this side of the Atlantic.
