I’ve been harping on about how important it is to engender in your business a true, meaningful sense of community.
Why?
We all have crystal ball moments. You feel it in your water when your team is about to hit a winning streak; you know you’re going to win that hand; there’s something in the runes about that first date.
I’m not speaking hypothetically about this philosophy, though. Community is king. Community is turbocharged customer service. When you get a gaggle of customers together and they’re all singing your tune, it magnifies the potency of helping just one customer, numberless times.
So set up a community. Start talking to segments of your audience in ways they can only be inspired by. Look into the idea of engaging a specialist member of staff to moderate, administrate and invoke. The idea is beyond sound, it’s a reality that needs to be explored and investigated immediately.
There are so many ways to create a community in the name of your business. The virtual route – with software – or in the physical sense, hosting low-cost events that expose your inner workings to the masses.
Be cheerful, be productive, be embracing and… be transparent. Host, demonstrate, add value to, and be there. That’s what community is all about.
Now enter the new world of community service. If it’s good enough for Naomi Campbell…
