Keywords and content – in collusion, the holy grail of Search Engine Optimisation.

Historically the bid of most businesses has been to get a website up and running. That’s the sole priority of their eCommerce strategy.

Well folks, it’s not enough. Not by a million miles. In fact, it hasn’t truly been enough since 1994 when we got all excited at underlined links taking us to new corners of this funky new World Wide Web.

How have things changed since online brochures (because that’s effectively what business websites have been since the year dot) were born?

Well, quite aside from the ever-refining tastes of the consumer; the deepening of the client relationship requiring personal attention; and the lowering costs of technology offering up new opportunities to develop more meaningful online propositions, the search engines and their algorithms have become ever more sophisticated.

Which means you need to provide more content – more relevant content, to your business and marketplace – than ever before.

There’s only so much stuff you can say on a static website. You’ve created your home page, about page, FAQs section and contact page. Now what?

Now you need to start blogging your heart out.

The single and most impactful way to generate new and exciting content, to pump your website up the search engine rankings, is to get blogging.

Next week bytestart – one of the best business advice sites on the internet, in my opinion – is publishing one of my articles focusing on how to develop an effective blogging and podcasting strategy. It’s definitely going to be worth a read so head over to their site in a few days time for a great heads-up on how to make it work for you.

What might surprise you is I’m advocating how to blog and podcast for free.

I’m not greedy. I’m not a ‘hard-nosed’ businessman – sure I work for money but I’m equally a philanthropic technologist and content creator, if you need to pigeonhole me. And I don’t want your hard-earned wonga if you don’t want to work with me directly.

In fact I’ll use my expertise and knowledge to help get your project off the ground, gratis. And then if you need me on a regular basis, we’ll work out a deal that’s in the best interests of you and me.

I know how hard it is to make a success of yourself as an SME, which is why I want to share as much information to help you make an informed decision on your blogging and podcasting strategy.

Contact me to find out more.