Comments on: Advertising on a shoestring http://www.wordandmouth.com/advertising-shoestring/?utm_source=rss&utm_medium=rss&utm_campaign=advertising-shoestring Communications creating customer communities Mon, 06 Sep 2010 11:09:13 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: davethackerayhttp://www.wordandmouth.com/advertising-shoestring/comment-page-1/#comment-13 davethackeray Sun, 22 Nov 2009 15:00:30 +0000 http://wordandmouth.com/?p=134#comment-13 Hi Neil.We aim to please!Regarding your point about creating urgency through intrigue; I'm reading a book right now called Evolve! by Rosabeth Moss Kanter. Arcane in internet terms (it debuted in 2001), specifically it deals with the methods and strategies of established web operators versus the 'wannadots'. But there's a message in there about how the web needed then to learn how to market immediacy from traditional, classical methodology.I relate to this still. The only people who seem to be able to create intrigue are the heavy-hitting 'internet marketers' with their squeeze pages spattered with yellow highlighted text.We'll be investigating this in more depth in a future WAM post. Stay tuned! Hi Neil.

We aim to please!

Regarding your point about creating urgency through intrigue; I’m reading a book right now called Evolve! by Rosabeth Moss Kanter. Arcane in internet terms (it debuted in 2001), specifically it deals with the methods and strategies of established web operators versus the ‘wannadots’. But there’s a message in there about how the web needed then to learn how to market immediacy from traditional, classical methodology.

I relate to this still. The only people who seem to be able to create intrigue are the heavy-hitting ‘internet marketers’ with their squeeze pages spattered with yellow highlighted text.

We’ll be investigating this in more depth in a future WAM post. Stay tuned!

]]> By: Neil Martinhttp://www.wordandmouth.com/advertising-shoestring/comment-page-1/#comment-12 Neil Martin Fri, 20 Nov 2009 20:58:43 +0000 http://wordandmouth.com/?p=134#comment-12 An excellent post for any business - small or large. Your points are applicable to anyone wanting to succeed.In particular, I completely agree with the "create intrigue" point. I love coming up with 'coming soon' ideas. Things that get people thinking about a product. Things that get people excited about a product. If you can get the "coming soon" right, sometimes that's a perfect way for "coming back" as well! An excellent post for any business – small or large. Your points are applicable to anyone wanting to succeed.

In particular, I completely agree with the “create intrigue” point. I love coming up with ‘coming soon’ ideas. Things that get people thinking about a product. Things that get people excited about a product. If you can get the “coming soon” right, sometimes that’s a perfect way for “coming back” as well!

]]>