Apologies first to them French folk for the tilde bereavement. Or whatever you call that excerpted ‘5′ is you put underneath the c in ca.
In the past 24 hours we have heard Microsoft may launch an audacious bid for exclusive access to NewsCorp content, potentially gaining untold advantage over Google. In the same session, BNET [...]
I’m always looking for new ways to hone my trade in communications, be it classical or technological. I sometimes take my queue from the true masters, aka the British broadsheets.
I have decided to forever close the door on my respect for one of these bastions of journalism and clever communications. Here’s why:
I was taken by [...]
Bleeding edge communications
Fascinating bits of news pinged on to my alerty radar today concerning communications and how it’s being used for the benefit of us all. And I was so entranced that I wanted to take time out to share these contemporary changes with you all.
I’ve long since been the biggest fan ™ of [...]
Handcuffs to Camping Cheque today for spoiling what was supposedly an ingenius present for my folks to get them on their big European campervan adventure with a little help from their devoted son.
Haven’t heard of Camping Cheque? It’s a company that dishes out, well, cheques that you can exchange for a pitch and electricity at [...]
Apologies if you have a crap RSS reader since you may not have been fortuitous enough to have digested the visual pun. In a nutshell it’s an SEO software vendor spelling ‘website’ wrong which has replicated in its Google search results.
As you’ll now understand, it wasn’t that funny, anyway. More… ironic. I think [...]
First thing today I got a Google News Alert from a fellow copywriter – he of the advertising persuasion – clearly discomfited by the pace of change in today’s marketplace.
He was bemoaning the shortening of people’s attention spans and the subsequent necessity to write for a less focused audience.
Yes, it does change things. Yes, this [...]
top of the hour with gigadial
If you haven’t come across this mightily impressive website/service yet, you’re in for a treat. Word And Mouth says it, so it must be true…
Simply, gigadial creates a ’station’ of your favourite podcasts.
There are six of the best on the Word And Mouth Gigadial channel:
Cheap Ass Gamer. Loveable guys [...]
It’s no wonder the giants of commerce get the most eyeballs when it comes to marketing and advertising. Their scale and huge budgets dictate where your attention goes.
But today it doesn’t need to – and shouldn’t – be this way.
Ask anyone in the media where they’re prioritising efforts in coming months and they’ll tell you [...]
Us geek writers have known for a considerable time that well-written content on your website trumps absolutely any sponsored advertising/PPC campaigns.
Why? Unique content:
Drives organic traffic
Inspires your customers and develops faith in your brand
Endorses your eCommerce efforts with heightened levels of professionalism
and now we have proof that it
costs less than PPC!
According to a report published by [...]
What does communication mean to your business?
Announcing price increases?
The launch of a new product?
New team structure?
Sales?
To the majority of businesses, one or more of these elements would be pole position in defining communication.
But we need to be more humanistic.
People want their emotions stirred. They want to be illuminated and taken on a journey.
When I worked [...]