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The incredible potency of place and personality

“Wow”, said she.

Exacto.

Kay Farrell, owner of Malaga Bike Tours, isn´t merely curating a dream. In 18 short months her company and ethic has inspired dozens of people to scribe frantically and euphorically about two-wheeled tour of the city.

And the result? Team Kay (consisting of she, Ingrid, Anastasia and Bill) is riding high as Tripadvisor´s number 1 attraction in all [...]

How to delight your customers

In business, it’s easier than ever to punch above your weight. The internet creates a level playing field for businesses of all sizes.

I mean that. And I’d stake my reputation on it.

Time and again I see fledgling entrepreneurs succeed beyond the comprehension of others, in a way even the achiever failed to envision.

And most [...]

How to seduce social media sceptics

I just wrote a spanking piece for bytestart, my favourite site for small business development advice on the whole of this ‘ere world of webness. I want to reproduce it here in part since it relates directly to you, my wonderful friend.

When it comes to marketing on the web, size really doesn’t matter. You can [...]

Why blogging and podcasting works

You probably want some real-world examples of how blogging and podcasting is making a difference to companies.

So I tapped the collective intelligence of seven people I know well, who each benefit from the mighty blog and/or podcast as businesses or customers.

Enough of me. Let the people tell their stories:

We are using a business blog for [...]

Woop woop Woopra.com! Real time web analytics ahoy…

[Audio clip: view full post to listen]

I fear a coronary resuscitation may be needed momentarily. Two times in as many days I’ve been blown away by some fantastic revelation or other.

Yesterday it was the lightbulb moment/official convergence of Word And Mouth services into Conversaction.

Today it’s Woopra.com, and I’m screaming inside with unabashed delight.

Woopra, you see, [...]

Conversaction – a new way to build business success

[Audio clip: view full post to listen]

I’m really excited. This wouldn’t normally affect you, but today it does.

Today marks the launch by Word And Mouth of Conversaction.

Conversaction turns conversation into action and sales.

Conversaction is a three-step process that…

Engages the customer with passionate, dynamic business blogging
Impels meaningful, consistent two-way conversation through podcasting that adds value to [...]

Blogging for SEO success

Keywords and content – in collusion, the holy grail of Search Engine Optimisation.

Historically the bid of most businesses has been to get a website up and running. That’s the sole priority of their eCommerce strategy.

Well folks, it’s not enough. Not by a million miles. In fact, it hasn’t truly been enough since 1994 when we [...]

Naked Conversations, and baring your business soul for success

I spent a very favourable few days in Florida. The sun was beating down on my back like a branch of thorns most of the time (I really loathe the heat – the average daily temperature of 95 degrees C in October was unexpected by everyone) so aside from penning a couple of travel features [...]

Twitter Weekly Updates for 2009-10-11

Twitter Weekly Updates for 2009-10-04:
Twitter Weekly Updates for 2009-09-27:
@dolphinmusic here do you have t.. http://bit.ly/BDW7i #

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A cautionary tale about technology

If you’re a devout disciple of the Word And Mouth mantra you’ll no doubt be demoralised by a distinct lack of daily dosage.

This is for two reasons:

I’m out of the country.
I’m in the country where my web hosting service is located.

Anyone who knows anything about technology (as you’ll discover, I’m therefore ruling myself out of [...]