For every million dandelion seeds blown through the air, one finds a warm and nourishing place. A space to grow, to thrive. Just like Edison and his quest for artificial light. While Word And Mouth doesn’t quite attain the same sort of Herculean success (yet) as Tom and his bulb, it’s been a [...] And there is perhaps the shortest headline oxymoron in living history. To be a leader, you have to make decisions. And take people with you. Leadership is a fascinating discussion point and one that came to light today as I trundled (on feet, confusingly, rather than wheels or a monorail) to Liverpool University’s [...] The spectre of expected success often overlooks the tactile ghost of reality. That’s what I’ve discovered in a worrying number of cases where companies blithely ignore the voice of the brand and hunt forth a writer with all the aesthetic potential of Stephen Hawking on a windsurfer, but with the promise of a [...] | |
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