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RSS - easy at last!

I swore ‘RSS’ and ’simple’ would never be seen dead in the same sentence, and now look – they’re the heroes of a headline! Thank you, Google Reader, for making it [...]

10 reasons why Wordpress favours the brave

They have been a challenging few weeks. They? It has? With so many punctuation disasters in open play here in the English language, I fear not for this miniscule error or judgement fail on my part.

I’ve been developing a client’s site. In Wordpress. This is my very first commercial project on the platform. And it’s [...]

'Comms' ca change

Apologies first to them French folk for the tilde bereavement. Or whatever you call that excerpted ‘5′ is you put underneath the c in ca.

In the past 24 hours we have heard Microsoft may launch an audacious bid for exclusive access to NewsCorp content, potentially gaining untold advantage over Google. In the same session, BNET [...]

Why newspapers are losing to the web

I’m always looking for new ways to hone my trade in communications, be it classical or technological. I sometimes take my queue from the true masters, aka the British broadsheets.

I have decided to forever close the door on my respect for one of these bastions of journalism and clever communications. Here’s why:

I was taken by [...]

Communication revolution

Bleeding edge communications

Fascinating bits of news pinged on to my alerty radar today concerning communications and how it’s being used for the benefit of us all. And I was so entranced that I wanted to take time out to share these contemporary changes with you all.

I’ve long since been the biggest fan ™ of [...]

£7.50 admin charge – for a VOUCHER?

Handcuffs to Camping Cheque today for spoiling what was supposedly an ingenius present for my folks to get them on their big European campervan adventure with a little help from their devoted son.

Haven’t heard of Camping Cheque? It’s a company that dishes out, well, cheques that you can exchange for a pitch and electricity at [...]

Roofs, hooves and When SEO Goes Bad

Apologies if you have a crap RSS reader since you may not have been fortuitous enough to have digested the visual pun. In a nutshell it’s an SEO software vendor spelling ‘website’ wrong which has replicated in its Google search results.

As you’ll now understand, it wasn’t that funny, anyway. More… ironic. I think [...]

Copywriting calamity

First thing today I got a Google News Alert from a fellow copywriter – he of the advertising persuasion – clearly discomfited by the pace of change in today’s marketplace.

He was bemoaning the shortening of people’s attention spans and the subsequent necessity to write for a less focused audience.

Yes, it does change things. Yes, this [...]

gigadial, future of podcasting

top of the hour with gigadial

If you haven’t come across this mightily impressive website/service yet, you’re in for a treat. Word And Mouth says it, so it must be true…

Simply, gigadial creates a ’station’ of your favourite podcasts.

There are six of the best on the Word And Mouth Gigadial channel:

Cheap Ass Gamer. Loveable guys [...]

Advertising on a shoestring

It’s no wonder the giants of commerce get the most eyeballs when it comes to marketing and advertising. Their scale and huge budgets dictate where your attention goes.

But today it doesn’t need to – and shouldn’t – be this way.

Ask anyone in the media where they’re prioritising efforts in coming months and they’ll tell you [...]